We can buy any possible target or prospect for you. Normally, the data is in digital format, text or .csv, and is sold as unlimited use. Call for a Free SIC Data Base that will help you to identify your prospects using the D&B Standardized Method.

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Marketing Tools to Consider

Cold prospects are organizations or people that you've identified as well-qualified, but that have little or no awareness of your company. They can be reached through advertising, public relations, cold calls and networking. Begin a campaign of advertising to showcase your unique specialty in specific publications in your area, and set an ongoing public relations program in motion targeting the same publications. Also create a prospect list of qualified organizations, and support your marketing efforts with telephone calls. To round out your efforts to reach cold prospects, begin networking within select groups where you're most likely to come into contact with members of your target market.

Once you've begun calling on top prospects and leads from your advertising and PR programs you'll need to set up a database using contact management software. This will help you consistently maintain ongoing contact with warm prospects—companies and individuals with whom you've previously spoken or met. Initiate a campaign to make frequent contact with your database. And support the campaign with sales activities, including follow-up telephone calls, as well as meetings with prospects generated by advertising and public relations.

Hot prospects are the ones you've successfully moved through the first two stages of your sales cycle. When your marketing program has brought them to this point, you'll need to get personally involved to supply the "heat" to close sales. Instead of holding ordinary meetings with your top prospects, arrange to bring sample box lunches. Breaking bread together will help you showcase your abilities, forge positive relationships and close key sales.